William Hill Review

One of the most historic names in sports betting, William Hill have over 80 years of experience in this sector and that leads to a huge amount of trust and respect in the community. Founded in 1934, the company is now licensed in Gibraltar and its physical shops make it a familiar name on the UK high street.

There is a definite traditional feel about William Hill’s online presence but it is keeping up with the digital age and there’s more than one reason to sign up.

William Hill Bonus Review

William Hill’s opening offer of £20 for new customers may not be the biggest around but this is a company who look to provide greater rewards for ongoing relationships. That opening deal is a quick and simple one and only requires an initial deposit of £10 but from this point, the promos are extensive.

As of November 2015, there were second chance offers in football’s first goal scorer and cricket’s top batsman markets. Further deals were listed for NFL and football accumulator bets so this is one of the busiest bookmakers around when it comes to providing incentives for existing account holders.

Sports Markets/Odds

Once again, the list of available markets has a bit of a British feel to it but William Hill have definitely begun to embrace sports such as American Football where the popularity extends all over the world.

Football and Horse Racing may be the biggest focal points but there are lots of options in a full list which reads.
Football, Horse Racing, Tennis, Greyhound Racing, Golf, American Football, Boxing, Ice Hockey, Motorbikes, Rugby Union, Rugby League, UFC / MMA, Australian Rules, Cricket, GAA, Snooker, Volleyball, Basketball, Cycling, Motor Racing, Winter Sports, Bowls, Darts, Handball.

William Hill have also moved with the times to cover e-sports as well as politics and entertainment specials. They are carried by all of the major odds comparison sites so you can easily see how competitive their prices are.

Banking Options

There are plenty of e-wallet funding options at William Hill to go alongside bank transfers and all major debit cards. Here you can make use of Neteller and Skrill as well as Poli, PaySafeCard and ClickandBuy while the presence of Paypal will be a huge bonus for users from all over the world.

Payments both ways are fast and secure.

Customer Service

William Hill’s Customer Service Facilities are all located in one handy place. Just click the Help button at the top right hand corner of the home page and these will all appear starting with a comprehensive list of FAQs.

To the right are the rest of your options and these are Live Chat, e-mail, telephone and details of the company Twitter account. This is a really positive area for this bookmaker – help is fast and efficient and it’s all very easy to find.

Final Conclusion

Trust is important when it comes to choosing a bookmaker and William Hill’s long history makes them a logical choice for occasional and experienced punters. That longevity is backed up by strong customer service and a great reputation for fair play.

There may not be an outstanding opening offer but regular players are certainly rewarded with one of the biggest sets of weekly promos on the web. Add in some great value odds in all markets and you’ll agree that this is an excellent place to hold an account.


  • Excellent list of ongoing promos for existing customers
  • Comprehensive list of help facilities
  • Tried and trusted brand


  • Opening bonus of £20.00 is lower than most and may discourage some customers.

William Hill Information

Overall Rating: ★★★★★4.8/5
Live BettingBetting by PhoneMobile BettingLive Streaming
Company Name:WHG (International) Ltd.
Online Since:1998
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