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UK Bookmakers

Depending on your point of view, there are many locations across the world which can be considered as the focal point for betting. There’s no doubt, however, that bookmakers really began in earnest in the UK and have thrived there for many decades.

Following new legislation, many bookmakers are closing their doors to UK based customers but thanks to giants such as William Hill, Ladbrokes and Coral, the industry will continue to boom. But what are the main characteristics of UK licensed bookmakers and what do they really offer?

UK Licensed Bookmakers

  • TonyBet
    100% UP TO £/€50
    VISIT
    Key Terms:
    New players only who made a minimum deposit of €20, and entered the bonus code TONY50 when the deposit was made. Wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days to activate. The activated bonus amount must be wagered once with the odds of at least 1.65 within 5 days before it will be transferred to the player’s account. 18+ Full T&Cs Apply. www.begambleaware.org
    Key Terms:
    New players only who made a minimum deposit of €20, and entered the bonus code TONY50 when the deposit was made. Wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days to activate. The activated bonus amount must be wagered once with the odds of at least 1.65 within 5 days before it will be transferred to the player’s account. 18+ Full T&Cs Apply. www.begambleaware.org
  • LV BET
    Bet £10 Get £10
    VISIT
    Key Terms:
    18+ | New UK players after 31.03.2021 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org
    Key Terms:
    18+ | New UK players after 31.03.2021 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org
  • Unibet
    £40 Money Back as Bonus on your First Bet + £10 Casino Bonus
    VISIT
    Key Terms:
    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #Ad
    Key Terms:
    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #Ad
  • 888sport
    Bet 10 and get 30 in Free Bets + 10 for Casino (£/$/€)
    VISIT
    Key Terms:
    UK Players only. Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T & C s apply.
    Key Terms:
    UK Players only. Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T & C s apply.
  • 888sport
    100% bonus up to $250 + $10 casino bonus
    VISIT
    Key Terms:
    New Customers only • $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • This offer may not be combined with any other offer • Casino Bonus valid for selected games only • Bonus wins capped at $500, exc. JP wins • To withdraw bonus & related wins, wager 30 x (bonus amount) • Wagering requirements vary by game Full T&C’s apply
    Key Terms:
    New Customers only • $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • This offer may not be combined with any other offer • Casino Bonus valid for selected games only • Bonus wins capped at $500, exc. JP wins • To withdraw bonus & related wins, wager 30 x (bonus amount) • Wagering requirements vary by game Full T&C’s apply
  • 888sport
    Få 100% bonus op till €100
    VISIT
    Key Terms:
    Kun for nye kunder • €10 min innskudd • Bonusen vil bli brukt når hele innskuddsbeløpet er satset minst en gang med kumulative odds på 1,5 eller høyere • Innsats må satses innen 60 dager • Dette tilbudet kan ikke kombineres med andre tilbud • Innskuddsbalanse er tilgjengelig for uttak når som helst • Uttaksbegrensninger og alle vilkår og betingelser gjelder
    Key Terms:
    Kun for nye kunder • €10 min innskudd • Bonusen vil bli brukt når hele innskuddsbeløpet er satset minst en gang med kumulative odds på 1,5 eller høyere • Innsats må satses innen 60 dager • Dette tilbudet kan ikke kombineres med andre tilbud • Innskuddsbalanse er tilgjengelig for uttak når som helst • Uttaksbegrensninger og alle vilkår og betingelser gjelder
  • Unibet
    100kr Bonus
    VISIT
    Key Terms:
    18+ . Regler och villkor gäller. Spela ansvarsfullt. www.stodlinjen.se
    Key Terms:
    18+ . Regler och villkor gäller. Spela ansvarsfullt. www.stodlinjen.se
  • Unibet
    400% up to €50
    VISIT
    Key Terms:
    Du musst 18+ sein, um dich zu registrieren. Es gelten die Bonusbedingungen.
    Key Terms:
    Du musst 18+ sein, um dich zu registrieren. Es gelten die Bonusbedingungen.
  • Unibet
    Money back as bonus up to €40 + €10 casino bonus
    VISIT
    Key Terms:
    18+. New Customers Only. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Terms & Conditions apply. BeGambleaware.org
    Key Terms:
    18+. New Customers Only. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Terms & Conditions apply. BeGambleaware.org
  • Unibet
    200% bis zu 100€ Bonus
    VISIT
    Key Terms:
    Wir verdreifachen deine erste Einzahlung!Zahle 50€ ein und spiele mit 150€!
    Key Terms:
    Wir verdreifachen deine erste Einzahlung!Zahle 50€ ein und spiele mit 150€!
  • Unibet
    100% vedonlyöntibonus 100€ asti
    VISIT
    Key Terms:
    18+. Muistathan pelata vastuullisesti. Säännöt ja ehdot pätevät.
    Key Terms:
    18+. Muistathan pelata vastuullisesti. Säännöt ja ehdot pätevät.
  • Unibet
    Få 100% op til 1.000 kr. i velkomstbonus
    VISIT
    Key Terms:
    18+. Regler og vilkår gælder. Kun for nye spillere. Min. indbetaling 40 kr. Omsætningskrav er gældende.
    Key Terms:
    18+. Regler og vilkår gælder. Kun for nye spillere. Min. indbetaling 40 kr. Omsætningskrav er gældende.
  • Unibet
    Sett inn 200 kr, få 600 kr i gratisspill
    VISIT
    Key Terms:
    18+. Regler og vilkår gjelder. hjelpelinjen.no
    Key Terms:
    18+. Regler og vilkår gjelder. hjelpelinjen.no
  • Unibet
    100% up to $500 Risk Free Bet
    VISIT
    Key Terms:
    Promotion period - 01/09/21 – 18.29 EST 30/11/21. In order to be eligible for this promotion, you must be 19 years or older and physically be in the country of Canada. Minimum first deposit of $10. Place a sports bet of minimum 1$ with odds 2/5 (1.40) or greater. If you are placing a multiples bet, each leg of the multiple bet has to be over -250 (1.40) for the bet to qualify. If your first bet wins, you have completed the bonus, you will receive your winnings and your stake. If your first bet loses, you will receive your stake back up to a maximum of $500 in bonus money. Sportsbook only. 3x wagering requirements for the Bonus. Unibet Sports Bonus Money can't be used for the following products: Poker, Casino, Live Casino, Games, Bingo. Only one bonus per household is permitted.
    Key Terms:
    Promotion period - 01/09/21 – 18.29 EST 30/11/21. In order to be eligible for this promotion, you must be 19 years or older and physically be in the country of Canada. Minimum first deposit of $10. Place a sports bet of minimum 1$ with odds 2/5 (1.40) or greater. If you are placing a multiples bet, each leg of the multiple bet has to be over -250 (1.40) for the bet to qualify. If your first bet wins, you have completed the bonus, you will receive your winnings and your stake. If your first bet loses, you will receive your stake back up to a maximum of $500 in bonus money. Sportsbook only. 3x wagering requirements for the Bonus. Unibet Sports Bonus Money can't be used for the following products: Poker, Casino, Live Casino, Games, Bingo. Only one bonus per household is permitted.
  • Unibet
    100% up to $250
    VISIT
    Key Terms:
    19+ only. New customers only. Minimum first deposit of $20. Wagering the bonus money: Bet your bonus x 6. Only bets settled within the bonus validity period of 30 days will count. Bets cannot be placed on any product other than Sportsbook. Unibet Sports Bonus Money can't be used for the following products: Poker, Casino, Live Casino, Games, Bingo. The bonus will expire after 30 days of opt in. If you don't complete the wagering in this time the Unibet Bonus Money and the winnings you've made by wagering the Unibet Bonus Money will be lost. General Unibet terms and conditions apply.
    Key Terms:
    19+ only. New customers only. Minimum first deposit of $20. Wagering the bonus money: Bet your bonus x 6. Only bets settled within the bonus validity period of 30 days will count. Bets cannot be placed on any product other than Sportsbook. Unibet Sports Bonus Money can't be used for the following products: Poker, Casino, Live Casino, Games, Bingo. The bonus will expire after 30 days of opt in. If you don't complete the wagering in this time the Unibet Bonus Money and the winnings you've made by wagering the Unibet Bonus Money will be lost. General Unibet terms and conditions apply.
  • 10bet
    50% up to £50 Welcome Bonus
    VISIT
    Key Terms:
    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full Terms apply; 18+ www.begambleaware.org #ad
    Key Terms:
    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full Terms apply; 18+ www.begambleaware.org #ad
  • 10bet
    100% up to $100 Welcome Bonus
    VISIT
    Key Terms:
    Play Responsibly; 18+. Make a deposit of at least $15. Use code 10PLAY. Get a 100% bonus up to $100. To receive the max. $100 bonus you must deposit at least $100 to your account. Deposit and bonus must be wagered five (5) times on: (1) settled single sports bets with odds of at least -125 (1.80); or (2) settled combo bets with odds of at least -250 (1.40) per selection.
    Key Terms:
    Play Responsibly; 18+. Make a deposit of at least $15. Use code 10PLAY. Get a 100% bonus up to $100. To receive the max. $100 bonus you must deposit at least $100 to your account. Deposit and bonus must be wagered five (5) times on: (1) settled single sports bets with odds of at least -125 (1.80); or (2) settled combo bets with odds of at least -250 (1.40) per selection.
  • 10bet
    50% up to €50 welcome bonus
    VISIT
    Key Terms:
    Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+
    Key Terms:
    Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+
  • 10bet
    100% up to 100 SEK welcome bonus
    VISIT
    Key Terms:
    Gäller endast nya spelare: Bonussumman är 100% av max 100 kr. Måste bekräftas i Pop Up-rutan efter insättning. Insättning samt bonus måste omsättas 3x inom loppet av 60 dagar. 4/5 minimum odds på singelspel eller 2/5 i odds på kombinationsspel. Maximal insats är den initiala bonusen. Vissa spel samt vissa betalningsmetoder är exkluderade. Villkor gäller. 18+.
    Key Terms:
    Gäller endast nya spelare: Bonussumman är 100% av max 100 kr. Måste bekräftas i Pop Up-rutan efter insättning. Insättning samt bonus måste omsättas 3x inom loppet av 60 dagar. 4/5 minimum odds på singelspel eller 2/5 i odds på kombinationsspel. Maximal insats är den initiala bonusen. Vissa spel samt vissa betalningsmetoder är exkluderade. Villkor gäller. 18+.
  • 10bet
    ١٠٠٪؜ بونص ترحيبي تصل إلى ١٠٠ دولار
    VISIT
    Key Terms:
    يمكن أن يكون القمار ضارًا ما لم يتم التحكم فيه. راجع صفحة اللعب المسؤول للحصول على مزيد من التفاصيل وأدوات المقامرة المسؤولة المتاحة. +18 العب بمسؤولية: www.gamblersanonymous.org
    Key Terms:
    يمكن أن يكون القمار ضارًا ما لم يتم التحكم فيه. راجع صفحة اللعب المسؤول للحصول على مزيد من التفاصيل وأدوات المقامرة المسؤولة المتاحة. +18 العب بمسؤولية: www.gamblersanonymous.org
  • 10bet
    50% up to €50 welcome bonus
    VISIT
    Key Terms:
    Play Responsibly; 18+, New Players Only, Min. deposit: €15 (no Skrill, Euteller or Neteller), Bonus code: BET50, Wagered eight (8) times on: (1) settled single sports bets with odds of at least 1.80; or (2) settled combo bets with odds of at least 1.40 per selection before you can withdraw your bonus and any winnings resulting from it. Promotion Terms apply
    Key Terms:
    Play Responsibly; 18+, New Players Only, Min. deposit: €15 (no Skrill, Euteller or Neteller), Bonus code: BET50, Wagered eight (8) times on: (1) settled single sports bets with odds of at least 1.80; or (2) settled combo bets with odds of at least 1.40 per selection before you can withdraw your bonus and any winnings resulting from it. Promotion Terms apply
  • 32Red
    100% Profit Boost on your first in-play bet
    VISIT
    Key Terms:
    18+, Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply. www.begambleaware.org #Ad
    Key Terms:
    18+, Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply. www.begambleaware.org #Ad
  • LV BET
    100% up to €50
    VISIT
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to €50. Minimum deposit: €10. Maximum Bonus: €50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 2.00. Payment method and country restrictions apply. The offer is valid until 31.12.2021. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to €50. Minimum deposit: €10. Maximum Bonus: €50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 2.00. Payment method and country restrictions apply. The offer is valid until 31.12.2021. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
  • LV BET
    100% up to $50
    VISIT
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to $50. Minimum deposit: $10. Maximum Bonus: $50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 1.80. Payment method and country restrictions apply. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to $50. Minimum deposit: $10. Maximum Bonus: $50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 1.80. Payment method and country restrictions apply. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
  • LV BET
    100% Bônus de depósito R$600
    VISIT
    Key Terms:
    A idade mínima exigida do cliente para adquirir esta oferta é de 18 anos. Esta oferta é válida até 31.12.2021 23:59 CET. Requerimentos de aposta: seis (6) vezes do turnover do saldo inicial (depósito + bônus) com odd final de pelo menos 1.80. Jogue com responsabilidade | T&Cs aplicar | gamblingtherapy.org
    Key Terms:
    A idade mínima exigida do cliente para adquirir esta oferta é de 18 anos. Esta oferta é válida até 31.12.2021 23:59 CET. Requerimentos de aposta: seis (6) vezes do turnover do saldo inicial (depósito + bônus) com odd final de pelo menos 1.80. Jogue com responsabilidade | T&Cs aplicar | gamblingtherapy.org
  • LV BET
    100% bis zu 125€
    VISIT
    Key Terms:
    18+ | Spiele verantwortungsvoll | Teilnahmebedingungen gelten | gamblingtherapy.org
    Key Terms:
    18+ | Spiele verantwortungsvoll | Teilnahmebedingungen gelten | gamblingtherapy.org
  • Mr Green
    Up to $200 in Free Bets
    VISIT
    Key Terms:
    Deposit and wager the full deposit at minimum odds 1.80 / -125 to get the deposit matched 50% up to $100, as a Free Bet. Then, follow the same process again, to get the second deposit and wager matched 50% up to $100, as a Free Bet. 18+. Full T&Cs apply. Please gamble responsibly.
    Key Terms:
    Deposit and wager the full deposit at minimum odds 1.80 / -125 to get the deposit matched 50% up to $100, as a Free Bet. Then, follow the same process again, to get the second deposit and wager matched 50% up to $100, as a Free Bet. 18+. Full T&Cs apply. Please gamble responsibly.
  • bet365
    100% Welcome Offer (Bet Credits) up to $200 (min $10)
    VISIT
    Key Terms:
    Up to $200 in Bet Credits for new customers at bet365. Returns exclude Bet Credits stake. T&Cs, time limits and exclusions apply. 18+
    Significant Terms and Conditions
    • Available to new customers only. Make a qualifying deposit of $10* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of $200*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at $200*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1.20 (1/5) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
    See Full Terms and Conditions
    Key Terms:
    Up to $200 in Bet Credits for new customers at bet365. Returns exclude Bet Credits stake. T&Cs, time limits and exclusions apply. 18+
    Significant Terms and Conditions
    • Available to new customers only. Make a qualifying deposit of $10* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of $200*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at $200*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1.20 (1/5) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
    See Full Terms and Conditions
  • bet365
    Up to £100 in Bet Credits
    VISIT
    Key Terms:
    #Ad. 18+ New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

    Significant Terms and Conditions

    • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
    • Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1/5 (1.20) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

    *or currency equivalent

    T&Cs, time limits and exclusions apply.
     See full Terms. www.begambleaware.org
    Key Terms:
    #Ad. 18+ New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

    Significant Terms and Conditions

    • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
    • Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1/5 (1.20) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

    *or currency equivalent

    T&Cs, time limits and exclusions apply.
     See full Terms. www.begambleaware.org
  • QuinnBet Sports
    Bet £20, Get a £10 Free Bet + 50 Free Spins
    VISIT
    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
    18+ (or min. legal age, depending on the region), T&Cs apply. Welcome Bonus offer is available for new players who have registered at EnergyBet after 31.03.2021 and valid only for their first qualifying Sportsbook bet. Min. deposit: €10. Min. total odds 2.00. Bonus amount €10
    Key Terms:
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    Key Terms:
    18+. The UK only. Available for new players who have registered at EnergyBet after 31.03.2021 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 1/1 or higher. Bets placed for both sides, with the same outcome, and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed-out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.
    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
    Choose your selection on the betslip, click on 100% Odds Boost. You'll then see your odds doubled. Enter your stake, up to £10, and place your bet. Only for new registrations. Offer applies to Sport bets only. Maximum total stake is £10. Members depositing with Neteller or Skrill will not be eligible. 18+. Full T&Cs apply. www.begambleaware.org
    Key Terms:
    Choose your selection on the betslip, click on 100% Odds Boost. You'll then see your odds doubled. Enter your stake, up to £10, and place your bet. Only for new registrations. Offer applies to Sport bets only. Maximum total stake is £10. Members depositing with Neteller or Skrill will not be eligible. 18+. Full T&Cs apply. www.begambleaware.org
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    Key Terms:
    Go to bonus settings of your account and click "CLAIM" and then deposit funds, the bonus will be added instantly to your account. The deposit + bonus amount must be wagered eight (8) times at min. odds of 1,90 before a withdrawal. 18+. Full T&Cs apply. www.begambleaware.org
    Key Terms:
    Go to bonus settings of your account and click "CLAIM" and then deposit funds, the bonus will be added instantly to your account. The deposit + bonus amount must be wagered eight (8) times at min. odds of 1,90 before a withdrawal. 18+. Full T&Cs apply. www.begambleaware.org
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    Key Terms:

    New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

    Key Terms:

    New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

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    Key Terms:

    18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms and Conditions Apply

    Key Terms:

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    Key Terms:

    18+, New customers only, Min deposit £10 (UK debit cards only), Bet £10 at odds of evens (2.0) or greater, Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety. T&C's Apply.

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    Key Terms:

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    Key Terms:

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    Key Terms:
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    Key Terms:
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    Key Terms:
    Only first sports bet up to $10, R$50, S./50, 200 MXN, 700 CLP is risk free. In case if your very first sport bet will be settled as “Lost” you will receive amount of your bet up to $10, R$50, S./50, 200 MXN, 700 CLP back to your balance and it should be wagered at least once before any withdrawal can be requested. 18+. Full T&Cs apply.
    Key Terms:
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    Key Terms:
    Country restrictions apply. Minimum deposit to claim the bonus is €20/$20/200 kr. The deposit and bonus needs to be wagered 4 (four) times with min. odds 1.80 before a withdrawal is made. Deposits made with Paysafecard will not qualify for this campaign. 18+. Full T&Cs apply. www.begambleaware.org
    Key Terms:
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    Key Terms:
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    Key Terms:
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    Key Terms:
    Bonus + innskuddsbeløp må omsettes 5x til odds på 1.80 eller høyere før pengene kan tas ut. Bonusregler, Regler og vilkår og Generelle spillvilkår gjelder også
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    Key Terms:
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A Tradition

Even in the high-tech digital age, there is a very traditional feel to the UK bookmakers. Many have an offline presence with shops located on the high street and the branding employed by each one always looks familiar because of this.

UK online sports are also heavily highlighted on the home page with the English Premier League Football betting markets usually taking centre stage during the season. The full list of markets is also very traditional and unlike many new betting sites from across the world, horse racing is huge here and every race is covered throughout the sporting year.

Elsewhere, cricket, tennis, rugby union, rugby league and boxing are popular while traditional Irish sports such as hurling also get good coverage. If you’re looking for online betting markets which are more prevalent in mainland Europe, examples such as handball and basketball are offered but they maybe aren’t quite as extensive as you would get from bookmakers that are established outside of the UK.

Live play

If you watch television in the UK, advertisements breaks are dominated by bet365. This company were the pioneers in live betting or in-play betting and at half time during any football match, they will push their up to the minute prices.

Others such as William Hill, Coral, Ladbrokes and more have followed suit so that all online UK bookmakers are heavy promoters of in-play betting and live streaming. Cashout is another popular and common facility that allows you to claim a return before the game has ended.

Offers

Like all operators, you can expect to receive a welcome bonus when you sign up for a new account but how do these compare? This is a highly competitive market with new bookmakers cropping up all the time but are the UK companies relying on their reputation?

Trust and longevity are obviously important to any player but eye catching opening offers may be necessary to grow those customer bases. With UK licensed bookmakers, those welcome deals might not actually be that impressive but rewards are certainly there for anyone who remains loyal.

William Hill are a good example of this: Their current opening promo gives a 200% match on your initial credit but there is a relatively low maximum bonus of £20. If you look beyond this, there are plenty of ongoing incentives including (at the time of writing), Money Back Acca Insurance, a football promotion known as Super Sub and a second chance offer in the first goal scorer markets.

Moving across to Coral and their deals are very similar: For new account holders, you can still get that modest bonus of £20.00 although you only have to deposit an initial £5.00 in order to claim it. From this point onwards, the offers keep on coming.

As at October 2015, there are accumulator insurance deals in the football, basketball and American football markets plus a money back bonus in greyhound racing. The standout promo however comes within Coral’s Acca club, where you can place just one multiple bet and claim up to five more, completely free.

These bonus offers vary from bookmaker to bookmaker but they are fairly typical of UK operators: The initial welcome bonus may look small but for those who are prepared to stay for the mid to long term, the incentives get better and better during the online betting experience.

Leaders in Innovation

Paddy Power

Paddy Power have their offices in the Republic of Ireland but they are so popular across the UK that it’s not unreasonable to refer to them as a UK bookmaker. That popularity has come from innovative and humorous TV advertising backed by very active social media accounts.

Many try to imitate Paddy Power but few can really match their absurd take on the sporting world. However, Paddy Power’s innovation means that all UK bookmakers are very active on sites such as Facebook and Twitter.

These social media portals can also be used for UK sports betting sites to place offers that may not be seen elsewhere. Typically these might include enhanced odds on a certain Premier League game or additional refund promos but whatever they may be, it’s important to follow all of their social media accounts so that you don’t miss out.

Funding

Funding is another area where the traditional UK bookmakers are finally starting to catch up with the digital age. Until very recently, it may have been difficult to find a good selection but in the present day, a whole host of e-wallet providers can now be found.

Obviously, you can still use bank transfers and all the major debit cards but thankfully, there is lots of choice. Neteller and Skrill are common with the UK firms but some of the more obscure e-wallets are also here and, some UK betting sites also take Paypal which is going to make them extremely useful.

UK Bookmakers Fighting Back

Recent legislation means that a number of mainland European bookmakers are pulling out of the UK market but there are many, newer firms such as the UK based GentingBet coming in to take their place.

In the meantime, traditional UK bookmakers continue to thrive and while the UK customer base is grateful for that, they remain popular all over the world.

Naturally they vary but a typical UK online bookmaker will have a big list of markets, together with strong odds and they will certainly promote betting in play and live streaming, which is huge in the UK. Welcome bonuses may be small but it’s all about the long term where loyalty is rewarded with ongoing deals.

It’s been an interesting period for the gambling industry in the UK but thanks to those established names, it continues to expand.

Frequently Asked Questions

Best UK Events for UK Bettors to bet on

The United Kingdom is a hub for global sport and there is a host of sporting events taking place here each year. In fact, it all starts on New Year’s Day when the final of the PDC World Darts Championship is decided. January is fairly quiet but we do have a major snooker event in the shape of the UK Masters while the third round of the FA Cup brings in the teams from the top two divisions.

Spring starts to usher in some of the best horse racing events of the year and they don’t come any bigger than the Cheltenham Festival. Four days of world class racing culminate in the Cheltenham Gold Cup which is run on the Friday of the festival.

As soon as Cheltenham ends, preparations begin for the Grand National in April with the Epsom Derby following on in June. Other excellent horse racing meets to look out for include Royal Ascot and the St Leger.

For football betting fans, we mentioned the FA Cup and this competition concludes with the final in May. The Premier League also comes to an end in this month while Scottish football also comes to a climax.

Cricket will then take over and England will host a number of test matches, one day internationals and T20 internationals across the summer. Rugby Union offers plenty too with the Six Nations getting up and running in February and divisional championships also taking place across the UK.

Tennis is hugely popular among the betting community and Wimbledon fortnight is the focus of attention.

These are the main events from across the calendar year but this is a lively country for many other sports and there’s always something to bet on in the UK.

How to Deposit and Withdraw with Online Bookmakers in the UK

Making a deposit or withdrawal is very simple and while the process will alter slightly depending on which bookmaker you use, it’s all straightforward. Once you have signed up and logged in, you should see a button at the top of the page marked ‘deposit’ or ‘cashier’. Click on this and you will have the option to add funds to your account.

From this point, select the wide range payment methods that you wish to use: Bookmakers should offer bank transfers and debit cards as a minimum but many will add eWallets such as Skrill and Neteller and possibly even PayPal.

Select the option and enter either a card number or an account number in the same way that you would if you were making any purchase online. You may be asked for further essential details such as card expiry date and CVV number. Now, all you have to do is enter the amount that you wish to deposit. Hit the confirm button and, depending on the method you use, the transfer should be instant.

In terms of withdrawals, the process should be similar but you should find that you can only withdraw funds to payment methods that you have already used for deposits. If you want to take any money back, find your preferred method, enter the amount you wish to withdraw and confirm.

Both deposits and withdrawals are very simple but if you do have any queries, you can simply fire over a question to customer service through live chat.

Biggest UK Bookmakers vs New UK Bookmakers

This is a question that we are frequently asked: Should a bettor stick with an old, established brand or would it be better to opt for a new bookmaker? It’s a good question and it’s fair to say that if a company has been around for decades, they will have built up a reputation for trust and fair play.

That’s important and experience has to be earned but you can still feel secure when signing up with newer UK bookmakers. In order to check on how they safeguard your details when you play online, there should be an About Us page which will explain details on firewalls and how they employ Secure Socket Layer (SSL) technology to keep your information safe from third parties.

New UK bookmakers may not have that experience but they can score in other ways. Many will look to offer more betting markets than their established competitors and they may look to list a wider set of gambling bonuses and promotions.

Competitive odds can also help to give new online bookmakers the edge. Throughout this site we have listed a number of recommendations for you to follow. Some are older bookmakers while others are relatively new to the scene but we think they all offer value and choice for all customers.

Low Deposit Bookmakers

With many UK bookmakers, you can start playing online from a deposit as low as £5.00. There is no set figure in this respect although with many outlets, that figure is doubled to £10.00. There seems to be little difference but the amount that you add could have a big bearing in terms of a bookmaker’s welcome offer.

If you find a bookmaker with a low deposit level of £5, it could be a good idea to take advantage of this if you just want to check the site out. If you’re happy to take a look at the sports markets and the sports that they offer without committing too much of your own money, this is the way to go.

The argument against doing this lies in the nature of the welcome offer. These introductory bonuses will differ depending on who you use but it’s quite typical to provide a percentage match on your opening deposit of 50% to 100%.

Therefore, if you make a £5.00 deposit and get a 100% match you will only earn a £5.00 bonus whereas you could get a maximum of a £50.00 match or even higher.

Once again, our bookmaker reviews will explain deposits and welcome offers in greater detail so you can assess each sportsbook individually to decide whether you want to commit to a low or high deposit.