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UK Bookmakers

Depending on your point of view, there are many locations across the world which can be considered as the focal point for betting. There’s no doubt, however, that bookmakers really began in earnest in the UK and have thrived there for many decades.

Following new legislation, many bookmakers are closing their doors to UK based customers but thanks to giants such as William Hill, Ladbrokes and Coral, the industry will continue to boom. But what are the main characteristics of UK licensed bookmakers and what do they really offer?

UK Licensed Bookmakers

  • Betfred
    Bet £10 Get £40 free bets (football only)
    VISIT
    Key Terms:
    New 18+ UK customers only. Bets placed and settled within promo period 00:00 30/05/21 – 23:59 11/07/21.Register using the promo code ‘EURO40’, deposit and place first bet of £10 on Football (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement and expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.
    Key Terms:
    New 18+ UK customers only. Bets placed and settled within promo period 00:00 30/05/21 – 23:59 11/07/21.Register using the promo code ‘EURO40’, deposit and place first bet of £10 on Football (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement and expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.
  • TonyBet
    100% UP TO £/€50
    VISIT
    Key Terms:
    New players only who made a minimum deposit of €20, and entered the bonus code TONY50 when the deposit was made. Wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days to activate. The activated bonus amount must be wagered once with the odds of at least 1.65 within 5 days before it will be transferred to the player’s account. 18+ Full T&Cs Apply. www.begambleaware.org
    Key Terms:
    New players only who made a minimum deposit of €20, and entered the bonus code TONY50 when the deposit was made. Wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days to activate. The activated bonus amount must be wagered once with the odds of at least 1.65 within 5 days before it will be transferred to the player’s account. 18+ Full T&Cs Apply. www.begambleaware.org
  • LV BET
    Bet £10 Get £10
    VISIT
    Key Terms:
    18+ | New UK players after 31.03.2021 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org
    Key Terms:
    18+ | New UK players after 31.03.2021 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org
  • Unibet
    £40 Money Back as Bonus on your First Bet + £10 Casino Bonus
    VISIT
    Key Terms:
    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
    Key Terms:
    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
  • 888sport
    Bet 10 and get 30 in Free Bets + 10 for Casino (£/$/€)
    VISIT
    Key Terms:
    UK Players only. Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T & C s apply.
    Key Terms:
    UK Players only. Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T & C s apply.
  • 888sport
    100% bonus up to $250 + $10 casino bonus
    VISIT
    Key Terms:
    New Customers only • $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • This offer may not be combined with any other offer • Casino Bonus valid for selected games only • Bonus wins capped at $500, exc. JP wins • To withdraw bonus & related wins, wager 30 x (bonus amount) • Wagering requirements vary by game Full T&C’s apply
    Key Terms:
    New Customers only • $10 min deposit • The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater • Wagering must be cleared within 60 days • This offer may not be combined with any other offer • Casino Bonus valid for selected games only • Bonus wins capped at $500, exc. JP wins • To withdraw bonus & related wins, wager 30 x (bonus amount) • Wagering requirements vary by game Full T&C’s apply
  • 888sport
    Få 100% bonus op till €100
    VISIT
    Key Terms:
    Kun for nye kunder • €10 min innskudd • Bonusen vil bli brukt når hele innskuddsbeløpet er satset minst en gang med kumulative odds på 1,5 eller høyere • Innsats må satses innen 60 dager • Dette tilbudet kan ikke kombineres med andre tilbud • Innskuddsbalanse er tilgjengelig for uttak når som helst • Uttaksbegrensninger og alle vilkår og betingelser gjelder
    Key Terms:
    Kun for nye kunder • €10 min innskudd • Bonusen vil bli brukt når hele innskuddsbeløpet er satset minst en gang med kumulative odds på 1,5 eller høyere • Innsats må satses innen 60 dager • Dette tilbudet kan ikke kombineres med andre tilbud • Innskuddsbalanse er tilgjengelig for uttak når som helst • Uttaksbegrensninger og alle vilkår og betingelser gjelder
  • Unibet
    100kr Bonus
    VISIT
    Key Terms:
    18+ . Regler och villkor gäller. Spela ansvarsfullt. www.stodlinjen.se
    Key Terms:
    18+ . Regler och villkor gäller. Spela ansvarsfullt. www.stodlinjen.se
  • Unibet
    400% up to €50
    VISIT
    Key Terms:
    Du musst 18+ sein, um dich zu registrieren. Es gelten die Bonusbedingungen.
    Key Terms:
    Du musst 18+ sein, um dich zu registrieren. Es gelten die Bonusbedingungen.
  • Unibet
    Money back as bonus up to €40 + €10 casino bonus
    VISIT
    Key Terms:
    18+. New Customers Only. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Terms & Conditions apply. BeGambleaware.org
    Key Terms:
    18+. New Customers Only. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Terms & Conditions apply. BeGambleaware.org
  • Unibet
    200% bis zu 100€ Bonus
    VISIT
    Key Terms:
    Wir verdreifachen deine erste Einzahlung!Zahle 50€ ein und spiele mit 150€!
    Key Terms:
    Wir verdreifachen deine erste Einzahlung!Zahle 50€ ein und spiele mit 150€!
  • Unibet
    100% vedonlyöntibonus 100€ asti
    VISIT
    Key Terms:
    18+. Muistathan pelata vastuullisesti. Säännöt ja ehdot pätevät.
    Key Terms:
    18+. Muistathan pelata vastuullisesti. Säännöt ja ehdot pätevät.
  • Unibet
    Få 100% op til 1.000 kr. i velkomstbonus
    VISIT
    Key Terms:
    18+. Regler og vilkår gælder. Kun for nye spillere. Min. indbetaling 40 kr. Omsætningskrav er gældende.
    Key Terms:
    18+. Regler og vilkår gælder. Kun for nye spillere. Min. indbetaling 40 kr. Omsætningskrav er gældende.
  • Unibet
    Sett inn 200 kr, få 600 kr i gratisspill
    VISIT
    Key Terms:
    18+. Regler og vilkår gjelder. hjelpelinjen.no
    Key Terms:
    18+. Regler og vilkår gjelder. hjelpelinjen.no
  • Unibet
    100% bonus up to $50 and a free bet
    VISIT
    Key Terms:
    New customers only, aged 19 years or older. Québec excluded. Minimum first deposit of $20. Your free bet will be added to your account the next working day. Bet your bonus x6 before withdrawal. T&Cs, time limits and exclusions apply. Play Responsibly.
    Key Terms:
    New customers only, aged 19 years or older. Québec excluded. Minimum first deposit of $20. Your free bet will be added to your account the next working day. Bet your bonus x6 before withdrawal. T&Cs, time limits and exclusions apply. Play Responsibly.
  • 10bet
    50% up to £50 Welcome Bonus
    VISIT
    Key Terms:
    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ www.begambleaware.org
    Key Terms:
    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ www.begambleaware.org
  • 10bet
    100% up to $100 Welcome Bonus
    VISIT
    Key Terms:
    Play Responsibly; 18+. Make a deposit of at least $15. Use code 10PLAY. Get a 100% bonus up to $100. To receive the max. $100 bonus you must deposit at least $100 to your account. Deposit and bonus must be wagered five (5) times on: (1) settled single sports bets with odds of at least -125 (1.80); or (2) settled combo bets with odds of at least -250 (1.40) per selection.
    Key Terms:
    Play Responsibly; 18+. Make a deposit of at least $15. Use code 10PLAY. Get a 100% bonus up to $100. To receive the max. $100 bonus you must deposit at least $100 to your account. Deposit and bonus must be wagered five (5) times on: (1) settled single sports bets with odds of at least -125 (1.80); or (2) settled combo bets with odds of at least -250 (1.40) per selection.
  • 10bet
    50% up to €50 welcome bonus
    VISIT
    Key Terms:
    Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+
    Key Terms:
    Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+
  • 10bet
    100% up to 100 SEK welcome bonus
    VISIT
    Key Terms:
    Gäller endast nya spelare: Bonussumman är 100% av max 100 kr. Måste bekräftas i Pop Up-rutan efter insättning. Insättning samt bonus måste omsättas 3x inom loppet av 60 dagar. 4/5 minimum odds på singelspel eller 2/5 i odds på kombinationsspel. Maximal insats är den initiala bonusen. Vissa spel samt vissa betalningsmetoder är exkluderade. Villkor gäller. 18+.
    Key Terms:
    Gäller endast nya spelare: Bonussumman är 100% av max 100 kr. Måste bekräftas i Pop Up-rutan efter insättning. Insättning samt bonus måste omsättas 3x inom loppet av 60 dagar. 4/5 minimum odds på singelspel eller 2/5 i odds på kombinationsspel. Maximal insats är den initiala bonusen. Vissa spel samt vissa betalningsmetoder är exkluderade. Villkor gäller. 18+.
  • 10bet
    ١٠٠٪؜ بونص ترحيبي تصل إلى ١٠٠ دولار
    VISIT
    Key Terms:
    يمكن أن يكون القمار ضارًا ما لم يتم التحكم فيه. راجع صفحة اللعب المسؤول للحصول على مزيد من التفاصيل وأدوات المقامرة المسؤولة المتاحة. +18 العب بمسؤولية: www.gamblersanonymous.org
    Key Terms:
    يمكن أن يكون القمار ضارًا ما لم يتم التحكم فيه. راجع صفحة اللعب المسؤول للحصول على مزيد من التفاصيل وأدوات المقامرة المسؤولة المتاحة. +18 العب بمسؤولية: www.gamblersanonymous.org
  • 10bet
    50% up to €50 welcome bonus
    VISIT
    Key Terms:
    Play Responsibly; 18+, New Players Only, Min. deposit: €15 (no Skrill, Euteller or Neteller), Bonus code: BET50, Wagered eight (8) times on: (1) settled single sports bets with odds of at least 1.80; or (2) settled combo bets with odds of at least 1.40 per selection before you can withdraw your bonus and any winnings resulting from it. Promotion Terms apply
    Key Terms:
    Play Responsibly; 18+, New Players Only, Min. deposit: €15 (no Skrill, Euteller or Neteller), Bonus code: BET50, Wagered eight (8) times on: (1) settled single sports bets with odds of at least 1.80; or (2) settled combo bets with odds of at least 1.40 per selection before you can withdraw your bonus and any winnings resulting from it. Promotion Terms apply
  • 32Red
    100% Profit Boost on your first in-play bet
    VISIT
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LV BET
    100% up to €50
    VISIT
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to €50. Minimum deposit: €10. Maximum Bonus: €50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 2.00. Payment method and country restrictions apply. The offer is valid until 31.12.2021. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LV BET
    100% up to $50
    VISIT
    Key Terms:
    18+. New Customers Only. 100% Welcome Bonus up to $50. Minimum deposit: $10. Maximum Bonus: $50. Wagering Requirements: 12x (Deposit+Bonus). Minimum 2 selections with total odds of 1.80. Payment method and country restrictions apply. Bets placed on different selections within the same market or bets placed on equivalent markets are not eligible for this offer. Gamble Responsibly.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LV BET
    100% Bônus de depósito R$600
    VISIT
    Key Terms:
    A idade mínima exigida do cliente para adquirir esta oferta é de 18 anos. Esta oferta é válida até 31.12.2021 23:59 CET. Requerimentos de aposta: seis (6) vezes do turnover do saldo inicial (depósito + bônus) com odd final de pelo menos 1.80. Jogue com responsabilidade | T&Cs aplicar | gamblingtherapy.org
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LV BET
    100% bis zu 125€
    VISIT
    Key Terms:
    18+ | Spiele verantwortungsvoll | Teilnahmebedingungen gelten | gamblingtherapy.org
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Mr Green
    Up to $200 in Free Bets
    VISIT
    Key Terms:
    Deposit and wager the full deposit at minimum odds 1.80 / -125 to get the deposit matched 50% up to $100, as a Free Bet. Then, follow the same process again, to get the second deposit and wager matched 50% up to $100, as a Free Bet. 18+. Full T&Cs apply. Please gamble responsibly.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • bet365
    Up to £100 in Bet Credits
    VISIT
    Key Terms:
    #Ad. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. www.begambleaware.org New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

    Significant Terms and Conditions

    • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
    • Apple Pay, Fast Bank Transfer, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1/5 (1.20) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

    *or currency equivalent

    T&Cs, time limits and exclusions apply.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • bet365
    Up to $200 in Bet Credits
    VISIT
    Key Terms:
    Up to $200 in Bet Credits for new customers at bet365. Returns exclude Bet Credits stake. T&Cs, time limits and exclusions apply.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • SIA (Sports Interaction)
    100% Bonus up to $125
    VISIT
    Key Terms:
    New customers only. Min $20 deposit. Max $125 CAD bonus. Rollover is 5x deposit + bonus. Full T&C
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • QuinnBet Sports
    Bet €10 Get €40 + 50 Free Spins
    VISIT
    Key Terms:
    Bet €10 on any sport of your choice at min odds evens (2.00) or greater and QuinnBet will credit your account with 3 x €10 Free Bets (to use on any Sports of your choice), plus €10 QuinnCasino bonus, plus 50 Free Spins on Grand Spinn. The 3 x €10 Free Bets, €10 Casino Bonus and 50 Free Spins will be credited the day after your qualifying bet settles. T&Cs apply | 18+ New IRE Customers Only | BeGambleAware.org
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • QuinnBet Sports
    50% Back of First Day Losses up to £25 + 50 Free Spins
    VISIT
    Key Terms:
    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | www.begambleaware.org
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • GentingBet
    Bet £10, Get a £10 FREEBET
    VISIT
    Key Terms:
    New Customers only. First £/€10+ (£/€10 E/W) real money bet at odds of 2.0+ qualifies £/€10 freebet credited following bet settlement and must e used on sports. Freebet stakes not returned, use within 7 days Full Terms and Conditions apply. 18+ www.begambleaware.org
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Royal Panda Sports
    Bet $75, get a $75 free bet
    VISIT
    Key Terms:

    18+, first deposit only. Min. deposit and stake $75 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial free bet not returned. T&Cs apply. Gamble Responsibly

    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LeoVegas
    100€ in gratiswetten
    VISIT
    Key Terms:
    18+. Glücksspiel kann süchtig machen. Hilfe unter www.bzga.de.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Royal Panda Sports
    £/€20 Free Bet
    VISIT
    Key Terms:

    18+, first deposit only, T&Cs apply. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.

    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LeoVegas
    Up to £100 Extra Winnings on your first bet
    VISIT
    Key Terms:
    Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ www.begambleaware.org
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • LeoVegas
    100% up to $300
    VISIT
    Key Terms:
    New customers only. Minimum $50 deposit and Wager. View full terms and conditions. 18+, Terms and Conditions Apply, LeoSafePlay.com
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Vie.bet
    100% up to €/$100 deposit bonus
    VISIT
    Key Terms:
    New accounts only. Minimum deposit $10. 7x wagering required of Sports Bonus and deposit amounts before converting into cash. Only bets above odds of 1.75 will count towards wagering requirement. Max bet of $100. 30 days to complete wagering requirement before Bonus amount and any winnings with Bonus expire. T&C's apply.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Betonline
    50% up to $1,000 Welcome Bonus
    VISIT
    Key Terms:
    Use promo code: BOL1000 | A MINIMUM deposit of $55.00 is required to qualify for the bonus | You will receive a 50% bonus on your qualifying first deposit only | Deposits via Skrill and Neteller do not qualify for this bonus | There is a 10x (ten times) rollover requirement associated with this promotion.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Bovada
    50% Welcome Bonus up to $250
    VISIT
    Key Terms:
    Prohibited from the following states: DE, MD, NJ, NV. Make a deposit and instantly receive a 50% bonus up to $250. Rollover is 5X Sports/5X Horses/30X Casino on both the initial deposit and the bonus amount. Full terms apply.
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Betway
    100% Deposit Bonus up to $200
    VISIT
    Key Terms:
    New Canada customers only. Opt-in required. Bonus based on 1st deposit of $10+. 10x bonus wagering at odds of 1.75+. Terms apply
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Betway
    Get up to £30 in Free Bets
    VISIT
    Key Terms:
    New customers only. Opt-in required. Min Deposit: €10. First deposit matched up to €30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Betway
    Sichere dir bis zu 100€ Bonus
    VISIT
    Key Terms:
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A Tradition

Even in the high-tech digital age, there is a very traditional feel to the UK bookmakers. Many have an offline presence with shops located on the high street and the branding employed by each one always looks familiar because of this.

UK online sports are also heavily highlighted on the home page with the English Premier League Football betting markets usually taking centre stage during the season. The full list of markets is also very traditional and unlike many new betting sites from across the world, horse racing is huge here and every race is covered throughout the sporting year.

Elsewhere, cricket, tennis, rugby union, rugby league and boxing are popular while traditional Irish sports such as hurling also get good coverage. If you’re looking for online betting markets which are more prevalent in mainland Europe, examples such as handball and basketball are offered but they maybe aren’t quite as extensive as you would get from bookmakers that are established outside of the UK.

Live play

If you watch television in the UK, advertisements breaks are dominated by bet365. This company were the pioneers in live betting or in-play betting and at half time during any football match, they will push their up to the minute prices.

Others such as William Hill, Coral, Ladbrokes and more have followed suit so that all online UK bookmakers are heavy promoters of in-play betting and live streaming. Cashout is another popular and common facility that allows you to claim a return before the game has ended.

Offers

Like all operators, you can expect to receive a welcome bonus when you sign up for a new account but how do these compare? This is a highly competitive market with new bookmakers cropping up all the time but are the UK companies relying on their reputation?

Trust and longevity are obviously important to any player but eye catching opening offers may be necessary to grow those customer bases. With UK licensed bookmakers, those welcome deals might not actually be that impressive but rewards are certainly there for anyone who remains loyal.

William Hill are a good example of this: Their current opening promo gives a 200% match on your initial credit but there is a relatively low maximum bonus of £20. If you look beyond this, there are plenty of ongoing incentives including (at the time of writing), Money Back Acca Insurance, a football promotion known as Super Sub and a second chance offer in the first goal scorer markets.

Moving across to Coral and their deals are very similar: For new account holders, you can still get that modest bonus of £20.00 although you only have to deposit an initial £5.00 in order to claim it. From this point onwards, the offers keep on coming.

As at October 2015, there are accumulator insurance deals in the football, basketball and American football markets plus a money back bonus in greyhound racing. The standout promo however comes within Coral’s Acca club, where you can place just one multiple bet and claim up to five more, completely free.

These bonus offers vary from bookmaker to bookmaker but they are fairly typical of UK operators: The initial welcome bonus may look small but for those who are prepared to stay for the mid to long term, the incentives get better and better during the online betting experience.

Leaders in Innovation

Paddy Power

Paddy Power have their offices in the Republic of Ireland but they are so popular across the UK that it’s not unreasonable to refer to them as a UK bookmaker. That popularity has come from innovative and humorous TV advertising backed by very active social media accounts.

Many try to imitate Paddy Power but few can really match their absurd take on the sporting world. However, Paddy Power’s innovation means that all UK bookmakers are very active on sites such as Facebook and Twitter.

These social media portals can also be used for UK sports betting sites to place offers that may not be seen elsewhere. Typically these might include enhanced odds on a certain Premier League game or additional refund promos but whatever they may be, it’s important to follow all of their social media accounts so that you don’t miss out.

Funding

Funding is another area where the traditional UK bookmakers are finally starting to catch up with the digital age. Until very recently, it may have been difficult to find a good selection but in the present day, a whole host of e-wallet providers can now be found.

Obviously, you can still use bank transfers and all the major debit and credit cards but thankfully, there is lots of choice. Neteller and Skrill are common with the UK firms but some of the more obscure e-wallets are also here and, some UK betting sites also take Paypal which is going to make them extremely useful.

UK Bookmakers Fighting Back

Recent legislation means that a number of mainland European bookmakers are pulling out of the UK market but there are many, newer firms such as the UK based GentingBet coming in to take their place.

In the meantime, traditional UK bookmakers continue to thrive and while the UK customer base is grateful for that, they remain popular all over the world.

Naturally they vary but a typical UK online bookmaker will have a big list of markets, together with strong odds and they will certainly promote betting in play and live streaming, which is huge in the UK. Welcome bonuses may be small but it’s all about the long term where loyalty is rewarded with ongoing deals.

It’s been an interesting period for the gambling industry in the UK but thanks to those established names, it continues to expand.

Frequently Asked Questions

Best UK Events for UK Bettors to bet on

The United Kingdom is a hub for global sport and there is a host of sporting events taking place here each year. In fact, it all starts on New Year’s Day when the final of the PDC World Darts Championship is decided. January is fairly quiet but we do have a major snooker event in the shape of the UK Masters while the third round of the FA Cup brings in the teams from the top two divisions.

Spring starts to usher in some of the best horse racing events of the year and they don’t come any bigger than the Cheltenham Festival. Four days of world class racing culminate in the Cheltenham Gold Cup which is run on the Friday of the festival.

As soon as Cheltenham ends, preparations begin for the Grand National in April with the Epsom Derby following on in June. Other excellent horse racing meets to look out for include Royal Ascot and the St Leger.

For football betting fans, we mentioned the FA Cup and this competition concludes with the final in May. The Premier League also comes to an end in this month while Scottish football also comes to a climax.

Cricket will then take over and England will host a number of test matches, one day internationals and T20 internationals across the summer. Rugby Union offers plenty too with the Six Nations getting up and running in February and divisional championships also taking place across the UK.

Tennis is hugely popular among the betting community and Wimbledon fortnight is the focus of attention.

These are the main events from across the calendar year but this is a lively country for many other sports and there’s always something to bet on in the UK.

How to Deposit and Withdraw with Online Bookmakers in the UK

Making a deposit or withdrawal is very simple and while the process will alter slightly depending on which bookmaker you use, it’s all straightforward. Once you have signed up and logged in, you should see a button at the top of the page marked ‘deposit’ or ‘cashier’. Click on this and you will have the option to add funds to your account.

From this point, select the wide range payment methods that you wish to use: Bookmakers should offer bank transfers and debit / credit cards as a minimum but many will add eWallets such as Skrill and Neteller and possibly even PayPal.

Select the option and enter either a card number or an account number in the same way that you would if you were making any purchase online. You may be asked for further essential details such as card expiry date and CVV number. Now, all you have to do is enter the amount that you wish to deposit. Hit the confirm button and, depending on the method you use, the transfer should be instant.

In terms of withdrawals, the process should be similar but you should find that you can only withdraw funds to payment methods that you have already used for deposits. If you want to take any money back, find your preferred method, enter the amount you wish to withdraw and confirm.

Both deposits and withdrawals are very simple but if you do have any queries, you can simply fire over a question to customer service through live chat.

Biggest UK Bookmakers vs New UK Bookmakers

This is a question that we are frequently asked: Should a bettor stick with an old, established brand or would it be better to opt for a new bookmaker? It’s a good question and it’s fair to say that if a company has been around for decades, they will have built up a reputation for trust and fair play.

That’s important and experience has to be earned but you can still feel secure when signing up with newer UK bookmakers. In order to check on how they safeguard your details when you play online, there should be an About Us page which will explain details on firewalls and how they employ Secure Socket Layer (SSL) technology to keep your information safe from third parties.

New UK bookmakers may not have that experience but they can score in other ways. Many will look to offer more betting markets than their established competitors and they may look to list a wider set of gambling bonuses and promotions.

Competitive odds can also help to give new online bookmakers the edge. Throughout this site we have listed a number of recommendations for you to follow. Some are older bookmakers while others are relatively new to the scene but we think they all offer value and choice for all customers.

Low Deposit Bookmakers

With many UK bookmakers, you can start playing online from a deposit as low as £5.00. There is no set figure in this respect although with many outlets, that figure is doubled to £10.00. There seems to be little difference but the amount that you add could have a big bearing in terms of a bookmaker’s welcome offer.

If you find a bookmaker with a low deposit level of £5, it could be a good idea to take advantage of this if you just want to check the site out. If you’re happy to take a look at the sports markets and the sports that they offer without committing too much of your own money, this is the way to go.

The argument against doing this lies in the nature of the welcome offer. These introductory bonuses will differ depending on who you use but it’s quite typical to provide a percentage match on your opening deposit of 50% to 100%.

Therefore, if you make a £5.00 deposit and get a 100% match you will only earn a £5.00 bonus whereas you could get a maximum of a £50.00 match or even higher.

Once again, our bookmaker reviews will explain deposits and welcome offers in greater detail so you can assess each sportsbook individually to decide whether you want to commit to a low or high deposit.