Betting in Australia has been subject to many regulations over the years and while playing here isn’t quite as restrictive as it has been in areas such as the United States, there are many rules that customers and, in particular, Australian bookmakers must adhere to.
Anyone travelling here from outside will be quickly aware as to how excited Australians are by sport and by sports betting in Australia in general. Bars across the country house the famous ‘pokies’ – slot machines based on popular poker variants – while sports grounds across the country are packed with spectators across many diverse events.
Best Bonuses Offered by Australian Bookmakers
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OntarioGambling can be addictive, please play responsibly.Eligible iGames conducted and managed by iGO are only available to those physically present in the Province of Ontario.
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bet365Open Account OfferVISITKey Terms:#Ad Registration required.
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10bet50% up to €50 welcome bonusVISITKey Terms:Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+
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BetfredStake £10 Get £40 in BonusesVISITKey Terms:
New UK 18+ only. Register with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply.
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BetBoro50% on Your First Deposit up to €100 (£100/$100/R$500)VISITKey Terms:Go to bonus settings of your account and click "CLAIM" and then deposit funds, the bonus will be added instantly to your account. The deposit + bonus amount must be wagered eight (8) times at min. odds of 1,90 before a withdrawal. 18+. Full T&Cs apply. www.begambleaware.org
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RedZoneSportsGet £10 free bet on a doubleVISITKey Terms:New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply. #ad
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bet365100% Welcome Offer (Bet Credits) up to $200 (min $10)VISITKey Terms:Up to $200 in Bet Credits for new customers at bet365. Returns exclude Bet Credits stake. T&Cs, time limits and exclusions apply. 18+
Significant Terms and Conditions
• Available to new customers only. Make a qualifying deposit of $10* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of $200*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at $200*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
- Must contain at least one selection at odds of 1.20 (1/5) or greater.
- In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
- Where a stake has been partially Cashed Out, only the remaining active stake will count.
- Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
- Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days. Registration required.
See Full Terms and Conditions -
bet365Bet £10 & Get £50 in Free BetsVISITKey Terms:#Ad. 18+ New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Significant Terms and Conditions
• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 500% of that amount in Bet Credits, up to a maximum of £50* in Bet Credits. Once released, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards this requirement.
• Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
- Must contain at least one selection at odds of 1/5 (1.20) or greater.
- In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
- Where a stake has been partially Cashed Out, only the remaining active stake will count.
- Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
- Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
*or currency equivalent
T&Cs, time limits and exclusions apply. See full Terms. Registration required. Please gamble responsibly! www.begambleaware.org -
KTORisk Free Bet up to $10VISITKey Terms:Only first sports bet up to $10, R$50, S./50, 200 MXN, 700 CLP is risk free. In case if your very first sport bet will be settled as “Lost” you will receive amount of your bet up to $10, R$50, S./50, 200 MXN, 700 CLP back to your balance and it should be wagered at least once before any withdrawal can be requested. 18+. Full T&Cs apply.
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Bethard100% Bonus up to €50VISITKey Terms:Country restrictions apply. Minimum deposit to claim the bonus is €20/$20/200 kr. The deposit and bonus needs to be wagered 4 (four) times with min. odds 1.80 before a withdrawal is made. Deposits made with Paysafecard will not qualify for this campaign. 18+. Full T&Cs apply. www.begambleaware.org
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LeoVegas100% profit boost of up to £100 of winnings on first bet - mobileVISITKey Terms:Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org #ad
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LeoVegas100% Profit Boost for up to €200VISITKey Terms:18+ New customers only. Mobile Only. €10 minimum deposit activates 2 x 100% in-play profit boost. Maximum stake €25. Maximum extra winnings €200. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs apply. Please Play Responsibly.
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Rizk100 EURON BONUSVISITKey Terms:Maximum bonus is 100 euros. Minimum deposit is €10. The bonus and deposit must be wagered 5 times. The bet slip must contain at least 3 selections and a total odd of 3.00 or more to count toward the wagering of the bonus. The bonus cannot be redeemed with Paysafe, Neteller or Skrill deposits.
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Rizk100% up to $100VISITKey Terms:Min Deposit: $10. The bonus & deposit need to be wagered 6x on odds of at least 2.0 before any withdrawal will be possible. The wagering requirements need to be fulfilled within 30 days. Standard Terms and Conditions apply.
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YouWin100% up to 250 CADVISITKey Terms:First bet. No minimum deposit required. To qualify for the free bet you need to place a bet of up to $250 on ANY Sports at odds of -200 (1.5) or higher. You have 30 days after the day of awarding to use the free bet. General Terms & Conditions apply.
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BetTargetBet £10 Get £15VISITKey Terms:18+, New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. T&Cs apply. www.begambleaware.org #ad
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KarambaMatch-Up to Bet 20 Get 10 + 3,000 Welcome TournamentVISITKey Terms:18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs www.begambleaware.org #ad
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CasumoBet €10 and get €20 free betVISITKey Terms:18+. New customers only. Min bet €10 to receive €20 Free Bet (placed 10 days from registration). Min odds of 1.6. Free Bet credited at qualifying bet settlement and placed within 10 days. T&C's apply. Play responsibly • rgf.org.mt • Bonus terms
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Casumo100% Deposit Bonus up to CAD500VISITKey Terms:*19+. New customers. Opt-in required within 7 days of registration. Min qualifying deposit of $10. Bonus expires after 10 days. 8x wagering at min. odds of 1.6 before withdrawal. Multiple bets on the same market do not qualify. Casumo Services Ltd licensed by the MGA, MGA/CRP/217/2012. T&Cs apply. Play responsibly • rgf.org.mt • Bonus terms
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Casumo100% Einzahlungsbonus bis zu 100€VISITKey Terms:18+. Gültig für Neukunden aus Österreich, die sich nach dem 02.02.2021 registriert haben. Teilnahme erforderlich innerhalb von 7 Tagen nach Registrierung. Mindesteinzahlung 10€. Einmal pro Kunde gültig. Der Bonus läuft nach 30 Tagen ab. 8x Umsetzung mit einer Mindestquote von 1,6 vor der Auszahlung. Mehrere Wetten auf den selben Markt qualifizieren nicht. SPIELSUCHTHILFE • AGB gelten
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ComeOnBet $25 and get $100 in Free BetsVISITKey Terms:18+ Begambleaware.org Min. deposit: $20. Wagering requirements (min odds 1.75) must be fulfilled within 30 days before a withdrawal. Accepted payment methods for the welcome offer are: Credit or Debit cards, MuchBetter, Local Bank Transfers, Interact. Any fraudulent or unethical behaviour be suspected in the Player’s Gameplay, the company has the right to reject the withdrawal and confiscate winnings.
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What Makes a Great Australian Bookmaker?
Like any country, Australia has its preferences when it comes to sporting markets so for any bookmaker to be successful they must cater to those requirements. Australian Rules Football is a good example and here we have a very idiosyncratic sport which gathers very little interest outside of its own country.
The majority of bookmakers around the world provide a market for this but unlike a sport such as American Football, which many would say is similar, Aussies Rules hasn’t seen much interest from the wider betting community. However, for a bookmaker to be successful in Australia, they must give it extensive coverage.
Horse Racing is very popular across the country so the traditional online betting sites such as Ladbrokes, William Hill and Coral will do well here. Aussie focused betting agencies such as PanBet, CrownBet and LuxBet also cover this sport but some of the newer, mainland European companies who avoid anything on four legs will struggle.
Elsewhere, soccer, tennis, cricket, golf and both codes of rugby are additional sports that are popular from a spectator’s and bettor’s point of view. So, for a bookmaker to do well here, the first thing they have to address is the need to cover the popular markets.
Having taken care of this side of the business, an Australian online bookmaker needs to consider all the usual points that attract punters. These will include a strong welcome bonus and a range of ongoing promos, great customer service and excellent prices across the sporting markets.
History of Australian Betting Sites
Australia’s first ever licensed casino came with the building of West Point as recently as 1973. This was relatively isolated out on the Island of Tasmania and even if we fast forward over 40 years, there remain only 12 licensed establishments in what is a vast country.
The government have always been reluctant to grant licenses and have been largely opposed to those famous ‘pokies’ but as only small stakes are involved with that type of machine, they have been tolerated over the years.
However, the birth of the internet and the rise in online gaming just couldn’t be ignored. Suddenly, all Australians, even those living in the most remote parts of the country, could gain access to the net and potentially sign up for a new bookmaker account in just a few minutes. In a country with such reluctance to allow widespread betting, it just had to be properly regulated.
The most significant law in recent years saw the Interactive Gambling Act of 2001 come in. This generally makes it much harder for bookmakers to get a license in Australia and there are severe penalties for anyone who doesn’t follow the stipulations.
Perhaps the most interesting piece of legislation within this act makes it illegal for anyone to bet in play online so you cannot stake via the internet once a sporting event has started. You can, however, do this via the telephone or you can walk into a physical betting shop and stake in this manner.
This may seem a little curious but a clear intention could be to curtail impulse betting. It is very quick and easy to bet in play on line but telephone and in person betting require more thought and more time in which to weigh up whether you’re making a good decision or not.
Advertising is also highly regulated so if you were to watch a TV station out in Australia, you would see only a fraction of the amount of adverts that might appear in the UK or in other parts of the world.
In general, while the act of 2001 may seem very harsh in certain areas, it’s really just an example of how strongly Australian government wants to promote responsible gambling and to protect its citizens.
This is a very tricky market to conquer with its specific rules and regulations but any bookies meeting the overall needs of the Australian punters will do very well here. Overall, the gambling sector in this country is said to be worth some 500 Million AUD so Australian bookmakers’ hard work can be really profitable. This is a sports mad country with a particular love of horse racing, cricket, rugby and, of course, their very own Aussie Rules Football so it’s easy to see why those that have worked hard to focus on this idiosyncratic region have done very well in Australia.
Rules and Regulations
Australia has always taken the line that bookies are the ones to be regulated and that its citizens are the ones to be protected from any potential issues. That is evidenced clearly in the Interactive Gambling Act of 2001 which was passed in response to the rise in online gaming.
Under this law, there are severe penalties if online casinos and bookmakers transgress but there are no consequences for any individuals taking a part in gambling – licensed or otherwise.
So exactly how does this protect those citizens? The act itself includes a number of stipulations that would seem strange in other parts of the world. For example – under the rules of the 2001 law, placing an in-play bet online is illegal and if a punter wants to gamble once a sporting event has started, they must either do it by telephone or place it in person at a licensed betting shop.
The thinking behind this may be logical: the inference is that an online in-play bet is a spontaneous thing that is carried out without too much assessment of the risk. However, when you stake by phone or at a shop, you have more time to consider your actions.
The act also prohibits advertising of ‘gambling services other than wagering’ so if you travel to Australia then you won’t see the same amount of TV ads that are common in the UK and in other parts of the world.
It’s clear from these rules that the government’s biggest concern is over online play. Across the globe, we think of this as a way to speed up the process and make it convenient to stake whenever and wherever we want. We are told all about responsible gambling but the act of 2001 takes that a stage further in order to protect its citizens.
Bookies breaching these laws are subject to a strict penalty but that hasn’t stopped bookmakers from thriving in a sector which is believed to be worth 500 Million AUSD. It’s the fastest growing area of the gaming industry and there are plenty of companies happy to get involved.
Tailored to their Customers
In recent years, a number of Australian bookmakers have cropped up to cater for the needs of their own countrymen. Online bookmakers in Australia such as Crownbet, Luxbet and PanBet are open to players from across the world – subject to the usual lists of restricted countries – but when you log on to any of these sites, you will notice that they are very ‘Australian’ in their focus.
Sports that are popular – and even specific to the country – are given prime status on the home page. This is what the Australian customer wants, although there are lots of additional sports if you have time to look a little harder.
The Interactive Gambling Act of 2001 makes it harder for a bookmaker outside of Australia to claim a licence but it is possible and in this growing part of the world, many of the most familiar household names are getting in on the action. bet365 and Unibet are among a list of providers trying to make inroads here but as one of those bookmakers has been finding out, it’s been a very competitive market.
An article that appeared on Calvin Ayre website in June 2016 claimed that William Hill’s venture into the Australian market was ‘On the Rocks’. In the two years from 2013 to 2015, their share of this lucrative sector had dropped from 34 per cent to just 12 per cent and that was in a market that was said to be growing at a rate of 15 per cent each year.
There are many reasons behind this fall but one of the most striking is the rise in market share for some competitors. Ladbrokes are another huge name in the world of online betting and they have enjoyed 50% growth in a recent three quarter period.
Add to that the impact made by locally based firms such as Crownbet and PanBet and the result is a struggle for Hills. The story is an interesting one but the main message as far as this article is concerned is the one that underlines Australia as a big growth area and one that more and more operators are looking to target and develop.
Popular Markets of Online Bookmakers in Australia
To anyone based outside of the country, Australian Rules Football is an odd game. To us it seems like an odd mix of American Football, rugby and a bit of soccer and unlike the name suggests, there seem to be few rules associated with it.
Aussie Rules Football represents a huge interest for Australian based players and although the majority of online bookmakers are making this market available for everyone across the world, it is far more popular in its country of origin.
Aussies are also loyal to their own clubs and teams and will actively stake in their own A League Soccer but they are fans of some of the strongest leagues around the world. The English Premier League and Spain’s La Liga attract plenty of interest from a spectator and betting point of view.
American Football and NBA Basketball are also popular but perhaps the biggest sport is horse racing. The season starts in August and takes in some of the richest races around the world including the Melbourne Cup, the Caulfield Cup and many other top class Group One renewals. Australians will have one eye on races in other parts of the world but they have so many excellent meetings on their own calendar that they rarely have to look away from their own country – except perhaps when their own season winds down in June and July.
Cricket and rugby – both league and union – are also popular in Australia but unlike soccer, your average Australian may not pay too much attention to what it happening with those sports in other parts of the world.
Legislation and the Interactive Gambling Act of 2001 in particular make this a tricky territory in which to gain a foothold but as we’ve seen, it’s certainly a lucrative one. Australian-specific bookmakers are growing and getting stronger while the big players are starting to find out just what a competitive sector this really is.
The government seek to protect their citizens and that can only be a good thing but the regulations won’t stop the interest in gambling that continues to spread right across Australia.
Best Australian Bookmakers
While gambling legislation in Australia is still restrictive, more and more new Australian online bookmakers are opening their doors to Aussie customers. With new bookies entering a crowded market, there is more choice for punters in this country than ever before but who are your better options?
Here is a run-down of the best Australian bookmakers in the market today.
PalmerBet
A welcome deal that could stretch all the way up to $250 is going to get anyone noticed and that’s the first thing that will attract punters to this Aussie specific bookmaker. 100% Australian owned and run, they were established in 2013 so they have some history and have proved to both popular and trustworthy in that period.
There is a good set of payment options for Australian customers and strong customer service while ongoing promotions are here, subject to a regularly changing roster. Add in all the sports that are popular in this country and you have another great Aussie all rounder.
Ladbrokes
One of the reasons Ladbrokes gets so much attention and custom is their history, which stretches back over 100 years. With that kind of longevity, you get a name that you can trust and that’s certainly a good start in any business relationship.
There’s much more to things here with a welcome deal that can give you a $100 AUD match on your opening credit while free bets and enhanced odds deals also give you extra value. And, as such an established brand, you can easily check Ladbrokes’ prices on the main odds comparison sites to know that they are more than competitive on all the core Aussie sports.
William Hill
Another bookmaker with a history that stretches back for decades, William Hill became one of the more recent additions to the Australian portfolio when they took over from Sportingbet in 2003. Licensed in the Northern Territory, they have that famous name to rely on and the trust that it brings but they have answered all the needs of the community here.
Things get underway with a welcome bonus that can give you $100 in free bets in return for an opening credit of $30.00 and from here, there is lot of ongoing offer with acca insurances and price boosts across a choice of sports. Aussie favourites such as footy, rugby, horse racing and cricket are given extensive coverage with strong prices in all of those events.
Unibet
Unibet may have originally launched in Scandinavia but they have a separate .au site which has everything for the Australian wagering community to enjoy. There is a particular emphasis on horse racing here with all the top meetings covered and competitive prices from all the Grade Ones downwards.
The higher welcome offer is only available to players in certain states but if you do qualify this reaches up to an excellent $300 AUD while those in other states can still claim up to $100 for just a $20 credit. Once again, ongoing deals plus great prices in all sporting markets make this another obvious addition to your Australian betting portfolio.
10Bet
10Bet may be a newer brand but they have been online for over 10 years and in the digital age, that’s almost a lifetime! The welcome offer at £50 is a stunning one and that’s enough on its own to get a big customer base. Ongoing deals are plentiful too and there is a busy casino which has proved to be popular with sportsbook customers.
Across the world they are known chiefly for their promos but 10Bet have just made it onto the odds comparison sites and early signs are very promising. They are really strong on soccer in particular but all prices are sound and there are lots of side markets too if you want to look away from the straight result betting.
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Bet365
Set up in the UK in 2000, Bet365 were one of the very first internet only bookmakers to establish themselves as a household name. They have achieved this mainly because they were one of the pioneers of in-play betting and, although you can’t access that online in Australia, there are lots of benefits that you can enjoy.
These start with the welcome offer up to $200 and there is a smaller set of ongoing promos too. Where Bet365 really score however, is with their prices which are consistently high no matter what sport you are looking to bet on. They declare very early too so you are not waiting around to get the prices on your chosen ante post event and, if you’re looking for a very wide set of side betting including some of the more obscure options, this really is the place to be.