World Cup Betting Offers

When a major tournament comes along, the bookmakers will flock to give their customers better value and those tournaments don’t come any bigger than football’s World Cup. Held every four years, the competition leads to some increasingly remarkable World Cup betting offers from all of the bookies so what can you expect when the World Cup comes around again in 2018?

Enhanced Odds

The World Cup of 2014 in Brazil was probably the time when we saw enhanced odds deals come through for the very first time. They had been trialled prior to the tournament but this type of price boost really took off for the competition and they have been coming through on a regular basis ever since.

By now, we are all very familiar with this deal and the promos that we see today grew out of the 2014 tournament. The most common saw a bookmaker take one side in any match and boost their win price from, perhaps, an odds on figure to something much higher.

Coral are one of the most active World Cup betting sites for this type of deal and in 2014 they offered one of the more unusual World Cup betting promotions, quoting a high price on Brazil if they wore yellow. Well, of course Brazil would wear yellow as this is their first choice kit so punters were almost certain to be on a winner. There were terms of course: this would have been a new customer deal only and profits would be made in free bets but it is typical of the fun that bookies have when the World Cup comes along.

Since then, we’ve seen new bookmakers come along with the likes of Bet on Brazil getting really creative with this sort of deal and in 2018, this type of price boost will be a very busy sector of the promotions market.

Money Back

The World Cup is an obvious time for bookies to play around with their standard promotions such as Acca Insurances and Acca Boosts. Refunded bets options are very prevalent around this time and once again, it’s Coral who give us a good example.

Before the first ball was kicked at Brazil 2014, this bookie issued a refund deal that returned losing bets, subject to terms and conditions, if either Brazil or Argentina won the tournament. Like all of the World Cup betting offers that we mention, the terms may change but the principle of these deals will still apply. In 2018, the World Cup crosses to Russia so don’t be surprised to see a similar promo based around European teams such as Germany or Euro 2016 Champions Portugal.

Ladbrokes chose the Top Goal Scorer betting to publish their money back offer and with this deal, customers received refunded bets if Lionel Messi, Cristiano Ronaldo, Neymar or Luis Suarez finished on top.

Once again, the names may change for Russia 2018 but we’re almost certain to see some similar deals.

Elsewhere, there were a number of refund promos based around standard football offers such as the Bore Draw Breaker where losing bets were returned in certain markets if a game finished 0-0. Straight line acca refunds were also published around the 2014 tournament in Brazil.

Ongoing Freebies

Many bookies will take a major tournament and give you ongoing free bets in the outright markets. This practise gathered pace in the 2014 World Cup and we also saw plenty of similar promotions at Euro 2016.

This is how it works: A bookmaker such as SkyBet will ask you to pick a team in the World Cup Winner markets. Let’s say you back France and from that point onwards, SkyBet will give you a £5.00 free bet token every time they win a game in the group phase.

Paddy Power listed a very similar offer in the Top Goal Scorer market for the 2014 World Cup. Here, you had to pick your player and stake £20.00 next to his name and every time he scored you received a £5.00 free bet token. BetBright issued an almost identical offer except that the stake required was £25.00.

Top Goal Scorer betting offers are one of the most popular side bets for any tournament and it’s almost certain that we will see these World Cup betting promotions again in 2018.

Tickets and Trips

For any major event, a smaller group of bookmakers would be looking to offer a prize where lucky winners can get travel and tickets to the tournament. We’ve seen it for Cheltenham and we see it for the Super Bowl.

Brazil was a top holiday destination and lots of companies both in and outside of the sporting world were giving a trip to the World Cup as a prize in 2014. Russia may not have the sea and sun but it’s a fascinating place in terms of tourism and is likely to provide a focal point for similar offers in 2018.

You can never really be certain what will happen in terms of promotions for the next World Cup so just expect the unexpected. If anything is certain, it’s that World Cup betting offers will get even more creative and there will be more at stake in regards to free bets, enhanced odds and great prizes.

It’s a time when the bookies will really fight to outdo each other in a bid to get your business and that’s good news because it means that the best betting value of all will coincide with the world cup and it all starts again in Russia in 2018.

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