National Television Awards Betting 2018

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As we’ve already seen with the film industry, the start of the year is a busy time in terms of awards ceremonies. The Golden Globes, the BAFTAs and, of course, the Oscars take centre stage as January moves slowly into February.

Meanwhile, the British TV industry has its own awards night coming up and like the three film equivalents that we have mentioned, it also has a busy betting market attached to it. The National Television Awards take place on January 22nd this year as they honour the best that the UK has to offer in a number of categories.

It’s an established night for the industry with plenty to consider from a betting perspective so let’s get straight on and see what’s in store.


The first edition of the National Television Awards was held in 1995 and for much of its first twenty years the ceremony was held in October. In the present day, things have been moved back to January with the British public voting for their nominations across the previous September.

In 2018, as it has been for many years, the awards night will take place at the O2 and will be hosted by Dermot O’Leary. In total there are fifteen categories including Best Comedy, Best Drama, Best Daytime Show, Best Crime Drama, Best Challenge Show and more.

As with most of these entertainment sectors, the betting community only tends to focus on the biggest categories so let’s now look at some prices.

Best Challenge Show

While the word ‘challenge’ has been used here, you could effectively substitute it for ‘reality’ as all of the nominees will fall into this familiar genre of programming. Leading the way by some margin at the top of the betting is I’m a Celebrity get me out of here which is currently available at odds of 1/5 with William Hill.

The Great British Bake Off follows at 9/2 with Love Island at 6/1 and Masterchef out at 25/1. Once again those prices are with William Hill and it’s worth pointing out at this stage that they are the only bookie to confirm odds at the time of writing.

If you prefer, you could wait for others to declare as this should get more popular but there is plenty of value to be had from Hills and their prices will always be competitive.

Back to this category and should we follow the bookmaker’s lead and just back the obvious favourite? I’m a Celebrity reached its 17th series in 2017 and seems to be as popular as ever with ratings continuing to be high and no sign that viewers are getting tired of the format.

The same could be said for the Great British Bake Off although reviews were mixed after this long running show made the switch from BBC to Channel 4 in 2017. It could be a winner but suggestions are that it needs more time with its new broadcaster to become truly loved by the public again.

It’s hard to see Masterchef troubling the podium at that 25/1 price but there could be some interest in Love Island which captured huge attention from the gossip columns and social media when it was broadcast last year.

For us, it’s between the top two but we’ll move on before making an overall verdict a little later.

Best Comedy

Everyone loves a comedy and this is arguably the most anticipated award of the night. Once again, there are four nominees in this section and there’s a clear favourite here too.

William Hill have Peter Kay’s Car Share available at 2/7 at the head of the market with Benidorm coming in as second favourite at 3/1. Completing the list are Still Open All Hours and The Big Bang Theory, both of which come in at 14/1 with Hills.

Car Share was a popular TV series from a much-loved comedian and the fact that it came to the end of a very brief run in 2017 could also sway the voters. We may never see it again and that’s a factor that could influence those voters who won’t have another chance to show how much they loved it.

Benidorm has been running for much longer and has a hardcore of dedicated fans but the show hasn’t quite reached the mainstream in the way that Car Share did. The outside punts look unlikely to cause an upset so, in our opinion, a bet on the favourite could be one of the most certain punts of the night although, admittedly, that’s quite a short price.

Best Daytime Show

While we’re focussing on the busiest categories in terms of voting and betting, it’s fair to say that we haven’t been able to bring you much in the way of top prices. And, when we come to best daytime show, we find the shortest odds so far.

William Hill have This Morning way out in front here at 1/8 with The Chase, which is one of the most popular quiz shows on TV right now, coming it at 9/2. Completing the market are Loose Women and the Jeremy Kyle Show with Hills listing both at 20/1.

While The Chase may just have a chance, all of the ratings and opinions point to a comprehensive victory for This Morning so unless you want a very tiny profit here, it’s probably best to move on.

Best Serial Drama

This is another category where the title just might be a little confusing. Essentially, this is the award for Best Soap Opera so we’re talking about more humble shows such as Emmerdale rather than big blockbusters along the lines of Game of Thrones.

It’s also a market where the prices are a little more favourable with Emmerdale starting as favourite at 8/11 with William Hill. Eastenders follows at 9/4 with Coronation Street at 5/2 and Hollyoaks at 25/1 – all with William Hill.

Even if you side with the favourite here, there is potential for a decent profit as this is one of the better prices for the 2018 edition but we’re favouring an alternative this time. Of those four names, Coronation Street is the longest running soap by some distance but perhaps surprisingly, it hasn’t won Best Serial Drama since 2014.

It has a huge following however and having missed out on nominations for the National Television Awards in recent times, it’s back and we think that this could be its year.

Alternative Markets

We’ve picked out what are arguably the four most popular categories at the National Television Awards. These are seen as pinnacle achievements within each genre but there are lots of alternatives if the prices listed so far have yet to inspire you.

Once again we’re looking at William Hill where there are currently options for Best TV Presenter, Best Talent Show, Best Crime Drama and many more. In fact, Hills have betting open for 11 of the 15 categories so, while there isn’t enough time to cover them all here, there is plenty to consider if you are after some alternatives.


Of the markets we have discussed, there are clear favourites in each category but some seem more certain than others. The bookies usually get it right so, of those favourites, Peter Kay’s Car Share for Best Comedy has quite reasonable odds – certainly when you compare them to the 1/8 quoted for This Morning in the daytime section.

Of the outside options, it could be time for the voters to honour Coronation Street as a national institution so we’ll put these tips out and hopefully look forward to a profitable evening on January 22.

Best Bets for the National Television Awards 2018

  • Peter Kay’s Car Share to win Best Comedy at 2/7 with William Hill
  • Coronation Street to win Best Serial Drama at 5/2 with William Hill
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