Discovering Stan James’ World

Stan James have been in existence since back in 1973 when they established their first physical betting shop in the UK and they are now one of the biggest online bookies. As part of the wider Unibet group, they are now even more powerful and are known for having one of the best sets of live betting markets around.

To get you started, Stan James provide a £20 free bet to new customers so it seemed a good time to test them out.

The Welcome Offer


Free Bet T&C

Free Bet T&C

The offer is well publicised from the home page with a banner link on the top right hand side. It’s quite prominent but the only annoying point is that when you click on the button marked Ts and Cs, it takes you straight to registration.

To check out all the details you have to go to the separate promotions page and access the terms and conditions from there.

Essentially, all you have to do is fund your account with at least £10, stake that money at odds of 4/5 or greater and the bonus will appear in your account. Seems a fair deal so it was time to register.

For more information on the current bonus offers and other bookie data like payment options, customer support, company data and more please refer to our Stan James review.


stan-james-reg-1There is just one quick form to fill in for registration purposes and this asks for basic details – name and address plus, of course, date of birth.

It then asks you to choose a username and a security question in case you need to provide further details. I was not asked for any proof of ID at this stage so presumably Stan James will have performed some background checks in order to confirm that I am who I say I am.

This was a fairly typical process so no issues at this stage. I registered in a very short space of time and was now at the funding point of the process.


Stan James have a good choice of funding options but to take advantage of the welcome offer I had to use either a bank transfer, credit / debit card or Paypal. Personally I really like to take advantage of the e-wallets where possible so I used my Paypal account and the funds were made available straight away.

With the funds now available it was time to place that qualifying bet.

Placing a bet

Personally I like to see my sports listed in a logical A – Z manner on the left hand side of the page. It makes things much easier to find so it was nice to see that Stan James did just this. I knew that I wanted to stake on a game of T20 cricket that was being played later that day so I could just follow the menu and get the odds for my game within seconds.

From this point the bet process is the same as any other. Make your selection and a box appears on the top right hand side of the page.

Hit the Place Bet button and everything is then confirmed



Unfortunately my selection lost narrowly but my bonus bet appeared in my account so once again, it was very easy to follow the market that I needed. OK so there are better welcome deals than this £20 but in my experience it was very easy to take advantage of.


Stan James' Chat BoxUnfortunately, when you have so many bookmakers’ accounts it can be easy to forget the occasional password and this is exactly what happened when I came back to my Stan James account after a few days. After three attempts I was locked out and had to go through a verification process

However, this did give me a chance to test out their customer support facilities so I did as suggested and clicked on the Live Chat Operator icon.

This window appeared and a chat operator came to me in less than a minute so I certainly couldn’t fault this in terms of speed. I was asked for my Username, plus full name, date of birth and postcode and I was then asked to forward a copy of my ID to the verification department who would then unlock my account.

This was a speedy response to the issue and although it was an annoying situation, it’s my own fault for forgetting my password. Certainly, the Stan James support scored well here. The ID was also approved within the hour and my password reset and my account reactivated so I could have no complaints.


If you’re looking for a quick sign up and an easy welcome offer then it’s certainly worth considering Stan James. An opening deal of £20 is quite modest by today’s standards but this is a very quick process and you can be up and playing in just a few minutes.

For long term customers, there is a choice of ongoing promos but perhaps more importantly there are strong odds and a really good selection of markets so for the serious and regular bettors out there, this is one of the best places to be in terms of a longer relationship.

My Ratings

Bonus Offer - 6/10
Markets/Odds - 9/10
Support - 8/10
Banking - 7/10
Overall Rating - 7.5
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