GoldBet backing Torino for Serie A progress
While betting partnerships are far more prevalent in the UK, this type of sponsorship deal is starting to spread throughout Europe and one of the most recent arrangements sees Operator Goldbet tie in with Italy’s Torino for the remainder of the 2016/17 campaign.
“We are pleased to announce the partnership with such a historic and important club,”
said GoldBet managing director Paola Bausano when the deal was announced.
“This collaboration makes us proud because it highlights our proximity to the world of sport and its values.”
GoldBet are very big in Italy and focused on a customer base there and while they are making inroads into mainland Europe and beyond, this will be a big coup inside their target country.
Like the vast majority of these deals, the exact financial details have not been made known but we do know that the two sides involved in this contract are looking to develop grass roots football and the Turin club’s social initiatives around the area and beyond.
Further details on this will become apparent as the arrangement progresses but while we’ve seen this type of news with regard to full shirt sponsorship, it’s relatively rare for a betting partner to back it so this can only be positive.
What’s in it?
GoldBet will benefit from the attention of every supporter in the Stadio Olimpico which has a capacity of 28,000 on matchdays. Obviously, that exposure will increase when Torino are picked up by the live TV cameras and they will doubtless also enjoy advertising in and around the ground while their logo will be exposed to millions via the club’s official website.
As for Torino, they are, to use a common footballing cliché, one of Italy’s sleeping giants. They have won the Serie A title on no less than seven occasions but the last of these was forty years ago and it’s been more than twenty years since they last took a major trophy. That Italian Cup success came at the climax of the 1992/93 campaign and a relegation to Serie B followed but there is more than one reason why this Turin side are desperate to claim some long overdue silverware.
Better times ahead?
It’s been a tough period for the Turin based club and it’s been hard for the Granata (Torino fans) to stand and watch as bitter local rivals Juventus continue their dominance of the Serie A title. Heading into 2016’s Christmas break, Torino were sitting in a respectable eighth place but once again, Juve were flying high at the top and zoning in on their sixth straight Scudetto.
As for Torino themselves, they may have an outside chance of hitting the Champions League slot but in reality, their best hope is an improvement on last season’s 12th placed finish and qualification for the Europa League in 2017/18.
And, the money raised by deals such as this betting partnership with GoldBet can only help them in their quest. While the prospect of overtaking Juventus and claiming their first league title since 1976 is a distant one, the aim is to challenge for European places and it could be an exciting time for all involved.