Britain’s Got Talent 2018 Odds

In terms of overall significance, Britain’s Got Talent may not be the most lucrative reality show of its kind but it certainly provides the most entertainment. Shows such as X Factor and The Voice can lead more directly to multi-million pound recording deals but while this particular series can pave the way to a professional career, the winners tend to fade much more quickly into the background.

While it may lack in consummate professionalism, Britain’s Got Talent makes up for it in pure fun and with the 2018 edition in full swing, it’s time to take a look at the betting markets for this year’s renewal.

Out in Front

Having worked through the auditions, we now have a small pool of acts looking ahead to the final and the artist at the head of the betting is magician Marc Spellman who is available right now at a top price of 7/1 with Betway and 188Bet.

Spellman has won over the audience with stunning visual tricks and an emotional family story but as I write this preview there are some negative articles emerging in the press, including a report that purports to expose one of those tricks. That could affect the betting in the days that follow but for now, Marc Spellman remains the bookies’ firm favourite.

Chasing Acts

Marc Spellman

Behind the leader we have quite a gap until we get to the next act which is Calum Courtney at a top price of 16/1 with bet365 and Coral, ahead of Dvj at a best of 20/1 with Ladbrokes and Coral.

In any talent show, you should never rule out the kids and at just ten years old, Courtney is one of the youngest acts that we’ve seen on Britain’s Got Talent to date. The youngster from Basildon was told by Simon Cowell that his voice was full of soul and he captured the hearts of the public with his singing and another emotional family backstory.

As for Dvj, they are a dance group trained by Ashley Banjo who came to prominence with his own dance group Diversity who were previous winners of Britain’s Got Talent. The link has led to more controversy in the press but we would ignore it as once again, there’s really nothing to get annoyed about.

Outside Options

Following on from the top three acts we have three artists locked at the same best odds of 25/1. Matt Johnson is available at that figure with Ladbrokes and Coral while the B-Positive Choir can be picked up at that 25/1 price with William Hill and 188Bet. Robert White completes the trio at 25/1 with BetFred and Ladbrokes and we then have a final three acts completing the outright market as it stands right now.

The DMU Gospel Choir are available at best odds of 33/1 with William Hill and BetFred followed by Sascha Williams at a top price of 66/1 with bet365 and 188Bet. Finally, our rank outsider is Mr Uekusa who is right out at a best of 200/1 with Ladbrokes and Coral so clearly isn’t given much chance from that range.

When we take a look at the celebrity gossip columns, there is some interest in Matt Johnson who provides a fascinating escapology act. Johnson actually auditioned for the show in 2017 but his act didn’t quite go to plan so he’s been away, honing his craft to come back stronger and there is some interest in him as an outside punt.


We’re not too concerned about some of the negative press that currently surrounds the market leader Marc Spellman. Some areas of the British media like to knock down those that make it into the public eye and the story around a member of the public supposedly working out one of Spellman’s tricks really isn’t that interesting.

Spellman’s magic is amazing and, while we won’t get into details of family stories, the background of a contestant can also sway the vote. When the public are involved in the voting process, the betting markets can be far more unpredictable so the outsiders have a chance and that’s why we’re edging towards Calum Courtney as our pick as he seems to have everything needed to win a competition such as this.

First of all, there is some undoubted talent here: Courtney has a brilliant voice that could lead to a long career in the industry no matter what happens in the final of this particular series. There is an additional advantage because of his age and those tender years will undoubtedly influence the voting public and there is that emotional backstory to go with it.

Talent comes first and he has that but with that additional background we think Calum Courtney offers serious value at 16/1 with bet365. Prices will alter in the lead up to the final so we’ll take those odds without delay but there are lots of alternatives if you disagree with our verdict.

Best Bets for Britain’s Got Talent 2018:

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