Australian Gaming Industry
Growing Australian gaming industry is still dominated by poker.
Sports betting is rising in popularity, but poker is still the first choice for most Australians.
Poker appears set to retain its position as the most popular form of gambling amongst Australian punters, and the most lucrative source of income for the rising gambling industry in the country. A new report, published by Market Analysis firm IBIS World, has indicated that the Australian gaming industry is enjoying a boom time, with an expected growth of 3.3% throughout this year, and 60.2% of the total consumer outlay of $22.5 billion is set to be on poker.
The ongoing dominance of poker has been attributed, at least in part, to the increased membership of online casino sites, where customers are able to play in online poker tournaments, alongside the other top casino games such as roulette, slots and blackjack.
The official representative of the Gaming Club online casino, Terry Maverick stated:
“The gambling industry has been very strong in Australia for many years now. This has clearly been helped by the growth of several online gaming websites that offer hundreds of online casino games. At Gaming Club, for example, we provide a great range of video poker, online casino and table games, as well as free Loyalty Points every time you place a bet.”
However, despite the continuing popularity of poker amongst Australian gamers, the report by IBIS World also showed a marked rise in sports betting; making this the form of gambling experiencing the most rapid rate of growth. At present, sports’ betting still enjoys a very limited share of the total Australian gambling income – approximately 1.6% – it is expanding at a much faster rate than its competitors, including slots, horse racing and lotteries. The IBIS study attributes this to a number of factors, including the greater accessibility of online sports betting sites and the greater amount of money spent by these Australian bookmakers on promoting their services during the NFL and AFL seasons.
Others have argued that another contributory factor is the rise of mobile technology – such as the smartphone –which allows fans to make sports bets from any location.